How to Build a Marketing Plan for a New E-commerce business
Nearly every marketing Plan is now taking place online, and distinguishing between the various types of digital marketing used today can be difficult. Consider eCommerce marketing: what is it and how does it differ from practices such as social media platforms, content marketing, search engine, and email marketing? Importance of E-commerce marketing and digital marketing are not incompatible. All of the above digital platforms can be used by eCommerce websites to promote a product and grow their business. Let us together discuss what E-commerce marketing is. What is Ecommerce Marketing? Ecommerce marketing is the act of increasing awareness and action for a company that sells its product or service online. Your 5 steps to build an e-commerce marketing plan should cover: Plan Reach Act Convert Engage Plan:(Create a digital marketing strategy, mission, and objectives) Begin by going through the previous year's performance. To develop an effective digital marketing strategy ...